Turn Your AdWord Marketing Dollars Right Side Up Using My Upside Down Concepts
It’s all about return on investment do you make more than you spend preferably a lot more than you spend. I personally like the 100% return on investment as a baseline.

We’re about tracking, testing and tweaking to get your business an optimal result.

I have some basic concepts I follow:

  1. Look around to see what everyone else is doing and do the opposite.

Let’s explore this rule a bit, what in the heck do I mean, “do the opposite” and why would I do that?

  • Southwest Airlines vs The Rest
  • Apple vs Microsoft
  • Google vs Yahoo

– need I say more?

2. Write down as many rules about your industry as you can possibly think of and then figure out how to break them. Things like:

  • How,what and when, they get paid.
  • Selling information, consulting and do it for them as a combination.
  • Driving paid traffic to the home page vs driving to a page with a specific call to action

The more rules you figure out how to break the more money you will make.

Generally I work with established businesses that have an online presence and they are looking to explode what they are doing online and quite possibly offline using a more radical approach to marketing.

Here are a few of my clients past or present:

  • Swapalease.com
  • DingoBrand.com
  • MarineLand.com
  • Tetra-Fish.com

I would inject as many of my methods into your business as necessary to get you a result that you dreamed possible but to this day are not getting.

Weather you’re looking to get more traffic, optimize your paid traffic, organic traffic or convert the traffic you have to something other than a tire kicker we can help you do that.

Sound Interesting?

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About Dave Moore

Dave Moore

Dave Moore "The Dream Team Convention" Oct 2007

I spent the first 3 years of my online marketing business from 2003-2006, struggling to figure out how it all works and building systems that will work for anyone. I feel your pain and have struggled just like you have. I’ve invested tens of thousands of dollars, thousands of hours of time and hundreds of sleepless nights to learn exactly what to do and what not to do. This End Up Productions, LLC was formed in early 2007 since that time I’ve been working full time on my business perfecting these systems before I started applying them to my clients’ businesses in late 2008.

Waiex Progress

Waiex Progress 11-2010

We have been involved in offline phone sales and training as well as online sales from written sales letters and videos. Building lead systems that have produced as many as 25,000 leads a month through methods other than JV. Search engine optimization, landing page optimization, Pay Per Click optimization and management. Until 2009 I was virtually unheard of outside of my own circles; however, since that time frame I’ve managed to grow my pay per click management and consulting business completely by referral because of my radical techniques and strategies. On the side away from my business I’m a private pilot and enjoy the experimental side of aviation, which includes building one of my own, several business mastermind groups and just about anything else that requires me to stretch my brain.

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